Custom Marketing

for Small, Local Businesses

 
 

Services

Custom marketing strategy + implementation crafted by a local professional.

You receive the perks of having a full-time employee without additional hassle.

 
  • Starting from scratch, looking for a refresh, or need consistent maintenance on your existing site? Turn to us to ensure your site is working to it’s fullest potential!

    Every time we touch your website, we take everything into consideration. From logo, colors, site flow, animations, SEO, forms/buttons, photos, + more. You already pay for a website, so let’s turn it into a main source of growth for your business.

    I specialize in Squarespace websites + have earned my Squarespace Circle Member status. When I build your site, I can offer you 20% off your annual Squarespace subscription.

  • Let us learn your brand + communicate to current + future customers on your behalf. We love to use your voice to create original content that is educational, entertaining, + engaging.

    Social Media platforms are filled with businesses all trying to do the same thing- reach their audience. Allow us to get creative on your behalf to help your business stand out amongst the rest.

    *If you are only looking for a consultation on how to better manage your own business account, I a happy to offer a social platform audit and provide a Social Style Guide, yours to keep. Consider it a comprehensive instruction manual to refer to as you manage your page, helping you follow social rules and community consistent branding.

  • Daily, weekly, monthly, quarterly? The choice is yours (but we are happy to advise of course).

    We will be the backbone of your newsletter producing relevant, helpful, + engaging content to send to your customers. You can expect your newsletter to be consistent, on brand, + an email that your customers will actually look forward to receiving.

    Email marketing is a powerful tool in today’s world. Is your business capitalizing on this opportunity?

  • Google Reviews hold the power to influence whether you gain business or not. That’s a big marketing element to ignore.

    Let’s be proactive, getting your business the reviews it deserves from your most valued customers. I specialize in address common Google Review issues such ask: how to handle + prevent bad reviews, how to gain more positive reviews, + what your business can do that aligns with Google’s policies.

    Let’s raise your rating with a customized action plan to assist your business with tackling Google Reviews head on.

  • Whether your business is brand spanking new or it’s been around a while, taking a good, long, hard look at your branding strategy is always beneficial.

    Let us dive into your business’ practices + plans. You’ll end up with an official Marketing Strategy document that is yours to follow + reference for practical business enhancements.

  • A recognizable logo + a true representation of your business is crucial to your company’s branding.

    Whether you are looking for a refresh to an existing logo or a completely new design, let your business take advantage of our creativity to help gain your business.

 

Topping your business with the sweet stuff since 2022.

Based in Zebulon, NC. Serving locally owned businesses in North Carolina.

Meet Your Partner

Hey y’all! I am Payton Weller Creech, owner of Frosting Marketing. I earned my Marketing degree in 2019 + have been in the worlds of communications, marketing, + advertising ever since. I’ve contributed to small businesses, non-profits, + service industries, each with a unique target audience.

My favorite task is learning what makes your business special + then communicating that to your audience on your behalf. I’ve learned that as the leader of a small business, you work tirelessly to keep it running efficiently, leaving you little time to dedicate to its online presence.

In comes my role.

Whether your goal is to stay relevant online, provide the very best experience for your customers, or grow your leads + increase sales, trust me to communicate what you do best. We’re in it together!

Payton + Husband, Drake

Claire Stanley Photography

Topping your business with the sweet stuff.

Topping your business with the sweet stuff.

There is a lot of curiosity surrounding Frosting Marketing’s name. Simply put, it came from a combination of Payton’s sweet tooth + her passion for helping small businesses grow. With those two loves in mind, Frosting Marketing was created.